Founded in 1989
Founded with Peruvian investments that allowed the company to enter the market as an electrical goods assembly plant under the name ELTESA, it managed to create the company’s first products: a stereo and a 14-inch TV of Daiwa brand; nevertheless the same year the company decided to change its business strategy to focus on appliance retailing, in doing so the company opened two stores in Ecuador, one in Quito and one in Guayaquil. Following this, the company decided to change its name to a more commercial one, and this is how Artefacta was born, Ecuadorian appliances for the home.
Five years later, the company already carried the leading national and imported brands. With the vision of delivering a better customer service, in 1996 they began marketing “Extended Warranty”, always envisioning the continuing innovation of products and services delivered to the customer.
In 2002, Artefacta decided to extend its product line to Motorcycles and cellular phones, making it one of the first chains that opened a different sales channel for these products. Two years later in 2004 – continuing the forefront of technology the company began selling desktops and laptops, and is today one of the fastest growing lines of the company.
Artefacta decided to change its advertising concept to a friendlier and more innovative strategy in 2008, adopting the image “Family of appliances”. Incorporated into all the advertising of the company, it improved their identification levels, top of mind and advertising campaign results.
In 2009, Artefacta was the first store in Ecuador to venture into the mass sale of insurance, offering its customers a package of covers life, accident and unemployment insurance in order to improve customer service.
At the end of 2011, Artefacta with its 98 stores joins the Unicomer Group family with a second place in Ecuador’s top of mind.